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Toblerone was created by Theodor Tobler (1876–1941) in Bern, Switzerland in 1908. Theodor Tobler together with Emil Baumann (Theodor Tobler’s cousin) developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The image of a bear is hidden in the Matterhorn high mountain symbolizing the town of its origin as well as the fact that bears like to roam to higher elevations for fresher air.

The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.

Some early advertisements for Tobler chocolate appeared in the international languages, Esperanto[4] and Ido.

Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909.[6] The Toblerone brand was trademarked in 1909, at the Federal Institute for Intellectual Property in Bern.

The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. Tobler company merged with the Jacobs coffee company in 1982 to create Jacobs Suchard. Mondelēz (Kraft Foods at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990.

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