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The Milky Way bar is a chocolate bar distributed by the Mars confectionery company. The American version of the Milky Way bar is made of chocolate-malt nougat topped with caramel and covered with milk chocolate and is very similar to the Mars bar sold in other countries. The non-US Milky Way bar, on the other hand, is not topped with caramel and is therefore similar to the American 3 Musketeers bar.
The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste were taken from a famed malted milk drink (milkshake) of the day – not the Earth’s galaxy, as many contend.
On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold USD800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.
By 1926 it had two flavors, chocolate and vanilla, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. The vanilla variant was called "Forever Yours" and it was produced until 1979. In 1989, Forever Yours was reintroduced and renamed "Milky Way Dark," and later "Milky Way Midnight.
In 1935 the slogan was "The sweet you can eat between meals." It was then changed to "At work, rest and play, you get three great tastes in a Milky Way." By 2006 the US slogan was "Comfort in every bar." and most recently became "Life's Better in the Milky Way."
In 2010, the Milky Way Simply Caramel bar went on sale. This version has no nougat and is made of caramel covered in milk chocolate. In 2011, a fun size offering of the Simply Caramel bar was introduced.
In 2012, Milky Way Caramel Apple Minis went on sale as a limited time offering for the Halloween season.
The American Milky Way bar contains 260 Calories in each 58 gram bar, while the smaller Milky Way Midnight contains 220 Calories in each 50 gram bar and the Milky Way Simply Caramel bar contains 250 calories in each 54 gram bar.
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